The name “MATOW” comes from the Japanese word “matō”, meaning “to wear” or “to wrap oneself.” Guided by the concept of “enjoying the transformation of yourself through the adornments you wear,” MATOW is a Japanese brand carefully crafted by women in Japan. Just like the seasons—spring, summer, autumn, and winter—our collections are designed to embrace change, allowing you to enjoy styles that reflect your mood and the shifting moments of life.